SEO, Digital and Internet Marketing Blog

Google Multi Channel Funnels for Conversion Attribution

Data and web analytics should be playing a central part in all digital marketing campaigns, regardless of channel. However, we’ve been basing our decisions on the data provided to us through site analytics packages and for a long time now the industry standard measurement has been last click attribution. This method of attribution is widely regarded as a flawed metric due to its inability to take into account the many touch points that occur along the path to conversion and ultimately all end up playing a part in that conversion. Google recently launched what it calls ‘Multi-Channel... Read More

Google’s +1 - The Evolution of Social SEO

Last week saw the launch of Google +1, a social networking button designed to add a voting system to Google’s paid and organic search results. The initial launch saw the release of phase 1 of +1, a button that sits next to each search result. Phase two is a +1 for websites, a button that site owners can place next to the other social networking buttons so that visitors can +1 the content, in the same way that they currently ‘tweet’ or ‘like it’. Phase 3, yet to be confirmed, could well be the rumoured Google social network. Having taken a few days to digest the impact and implementation... Read More

Conversion attribution – dead before it’s arrived

I’ve been a great believer in conversion attribution but recently I’ve been thinking that with the evolution of how we interact with the web, conversion attribution has failed before it’s really even had a chance to shine. True attribution just isn’t possible Currently it's that simple, true conversion attribution just isn’t possible – it relies on a user using just one device to browse the web and convert. This is however far from the 'norm', we are using two, three or even four devices: Work computer Personal computer Smartphone Tablet So if a customer uses two or three... Read More

Google Instant

So Google Instant rolled out on Wednesday and was closely followed by an explosion of tweets, blog posts, news stories and articles. Believe it or not most people won’t even come across Instant results in their daily browsing. Lets take a step back – What is Google Instant? In short Google Instant is a streaming set of results that updates/changes as you type, you can have a go of Google instant here. Google Instant is a great piece of technology, in that by using statistical probability Google predicts what you are searching for and with every letter typed automatically update the... Read More

The Google Caffeine Update - What's it all about

There’s been a huge amount of hype around Google Caffeine since the sandbox was launched and again when Google announced that Caffeine was gradually going to be rolled out. Has there been too much hype for a change that Google have assured us shouldn’t seriously impact rankings? Andrew Girdwood explores that question on his blog. What is Google Caffeine? The Google Caffeine update is an overhaul of the underlying Google architecture/framework that will firstly enable Google to index more of the web, and secondly enable them to carry out this indexing faster. Google Caffeine is a essentially... Read More

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