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Data and web analytics should be playing a central part in all digital marketing campaigns, regardless of channel. However, we’ve been basing our decisions on the data provided to us through site analytics packages and for a long time now the industry standard measurement has been last click attribution. This method of attribution [...]
Last week saw the launch of Google +1, a social networking button designed to add a voting system to Google’s paid and organic search results. The initial launch saw the release of phase 1 of +1, a button that sits next to each search result
I’ve been a great believer in conversion attribution, but recently I’ve been thinking that with the evolution of the web conversion attribution has failed before it’s even taken off
Believe it or not most people won’t even come across Instant results in their daily browsing.
There’s been a huge amount of hype around Google Caffeine since the sandbox was launched and again when Google announced that Caffeine was gradually going to be rolled out. Has there been too much hype for a change that Google have assured us shouldn’t seriously impact rankings? Andrew Girdwood explores that question on [...]
Until recently I had never really considered optimising a flash website as a great way to get top search engine rankings, but needless to say I was asked to give advice for a website that had to be built in Flash. Now normally I’d always advise clients against Flash and instead go with [...]
There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing. This data can then be utilised to help dramatically improve online marketing performance. This view (up until very recently) has [...]
Back in March 2009 Google rolled out it's brand update in the US, otherwise known as the Vince Update. It now seems that over the weekend (27th/28th June) this brand update was rolled out in the UK. For a few weeks now the UK SERPs have been a complete mess and no-one really [...]
Just in case it slipped passed you, the week beginning 25th May saw the long awaited launch of Bing, Microsoft's new search engine and Wave, Google's new communications platform. Now when I said launch neither service actually launched, it turned out to be more of an official unveiling. Microsoft made their unveil date [...]
SEO (search engine optimisation) is currently rising in popularity and becoming a huge part of the marketing strategy of businesses large and small due to the amount of traffic that can be driven to your website for a relatively low cost (when compared to other marketing strategies). However if you aren't doing anything to [...]
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