From the Category: Analytics

Google Multi Channel Funnels for Conversion Attribution

Data and web analytics should be playing a central part in all digital marketing campaigns, regardless of channel. However, we’ve been basing our decisions on the data provided to us through site analytics packages and for a long time now the industry standard measurement has been last click attribution. This method of attribution [...]

Conversion attribution – dead before it’s arrived

I’ve been a great believer in conversion attribution, but recently I’ve been thinking that with the evolution of the web conversion attribution has failed before it’s even taken off

Google Instant

Believe it or not most people won’t even come across Instant results in their daily browsing.

Last Click vs First Click and Conversion Attribution

There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing. This data can then be utilised to help dramatically improve online marketing performance. This view (up until very recently) has [...]

SEO is nothing without conversion optimisation

SEO (search engine optimisation) is currently rising in popularity and becoming a huge part of the marketing strategy of businesses large and small due to the amount of traffic that can be driven to your website for a relatively low cost (when compared to other marketing strategies). However if you aren't doing anything to [...]

Analytics is Key!

For a long time now SEO's have religiously checked their analytics package/packages to see exactly how their sites are performing both in terms of traffic, conversions, bounces and usability. Over time this has become increasingly difficult as there is no single package that can measure everything, especially when it comes to tracking activity from [...]