Data and web analytics should be playing a central part in all digital marketing campaigns, regardless of channel. However, we’ve been basing our decisions on the data provided to us through site analytics packages and for a long time now … Continue reading
Analytics Posts
Conversion attribution – dead before it’s arrived
I’ve been a great believer in conversion attribution, but recently I’ve been thinking that with the evolution of the web conversion attribution has failed before it’s even taken off Continue reading
Google Instant
Believe it or not most people won’t even come across Instant results in their daily browsing. Continue reading
Last Click vs First Click and Conversion Attribution
There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing. This data can then be utilised to … Continue reading
SEO is nothing without conversion optimisation
SEO (search engine optimisation) is currently rising in popularity and becoming a huge part of the marketing strategy of businesses large and small due to the amount of traffic that can be driven to your website for a relatively low … Continue reading
Analytics is Key!
For a long time now SEO’s have religiously checked their analytics package/packages to see exactly how their sites are performing both in terms of traffic, conversions, bounces and usability. Over time this has become increasingly difficult as there is no … Continue reading