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	<title>I-OptimiseAnalytics |</title>
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		<title>Last Click vs First Click and Conversion Attribution</title>
		<link>http://www.i-optimise.com/blog/last-click-vs-first-click-and-conversion-attribution/</link>
		<comments>http://www.i-optimise.com/blog/last-click-vs-first-click-and-conversion-attribution/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:47:42 +0000</pubDate>
		<dc:creator>Dave Freeman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[conversion analysis]]></category>
		<category><![CDATA[conversion attribution]]></category>
		<category><![CDATA[first click]]></category>
		<category><![CDATA[last click]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[path to conversion]]></category>

		<guid isPermaLink="false">http://www.i-optimise.com/?p=318</guid>
		<description><![CDATA[There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing.  This data can then be utilised to help dramatically improve online marketing performance.  This view (up until very recently) has [...]]]></description>
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		<title>SEO is nothing without conversion optimisation</title>
		<link>http://www.i-optimise.com/blog/seo-is-nothing-without-conversion-optimisation/</link>
		<comments>http://www.i-optimise.com/blog/seo-is-nothing-without-conversion-optimisation/#comments</comments>
		<pubDate>Mon, 11 May 2009 08:38:22 +0000</pubDate>
		<dc:creator>Dave Freeman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[conversion optimisation]]></category>

		<guid isPermaLink="false">http://www.i-optimise.com/?p=217</guid>
		<description><![CDATA[SEO (search engine optimisation) is currently rising in popularity and becoming a huge part of the marketing strategy of businesses large and small due to the amount of traffic that can be driven to your website for a relatively low cost (when compared to other marketing strategies).  However if you aren't doing anything to [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Analytics is Key!</title>
		<link>http://www.i-optimise.com/blog/analytics-is-key/</link>
		<comments>http://www.i-optimise.com/blog/analytics-is-key/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 15:18:41 +0000</pubDate>
		<dc:creator>Dave Freeman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[mobile analytics]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[radian 6]]></category>
		<category><![CDATA[yahoo analytics]]></category>

		<guid isPermaLink="false">http://www.i-optimise.com/?p=170</guid>
		<description><![CDATA[For a long time now SEO's have religiously checked their analytics package/packages to see exactly how their sites are performing both in terms of traffic, conversions, bounces and usability.  Over time this has become increasingly difficult as there is no single package that can measure everything, especially when it comes to tracking activity from [...]]]></description>
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		<slash:comments>5</slash:comments>
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