SEO, Digital and Internet Marketing Blog

SEO For Flash Websites

Until recently I had never really considered optimising a flash website as a great way to get top search engine rankings, but needless to say I was asked to give advice for a website that had to be built in Flash. Now normally I’d always advise clients against Flash and instead go with a HTML alternative as its more search engine friendly. But let’s face it there are instances, particularly in the design and games sectors when designing a website in Flash is the only way to meet the design and functionality specs. Ok, so I’ve been a bit negative about Flash thus far, but in actual... Read More

Last Click vs First Click and Conversion Attribution

There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing. This data can then be utilised to help dramatically improve online marketing performance. This view (up until very recently) has generally not been shared in the world of online marketing as the last click has always been (and still is) accepted as the industry standard performance metric. I don't know why or how this ended up as the default metric, as clearly on bigger... Read More

Google Brand Update Arrives in the UK

Back in March 2009 Google rolled out it's brand update in the US, otherwise known as the Vince Update. It now seems that over the weekend (27th/28th June) this brand update was rolled out in the UK. For a few weeks now the UK SERPs have been a complete mess and no-one really knew what was changing, the SERP roller-coaster finally settled on 27th/28th June and it became apparent that the update that Google rolled out favoured brands, or at least websites that were seen as big online brands. There are still a scattering of US, AU and few other foreign websites in the Google.co.uk SERPs, but seemingly... Read More

Bing Arrives on a Wave

Just in case it slipped passed you, the week beginning 25th May saw the long awaited launch of Bing, Microsoft's new search engine and Wave, Google's new communications platform. Now when I said launch neither service actually launched, it turned out to be more of an official unveiling. Microsoft made their unveil date perfectly clear and as such many expected that the big G would come along and launch one of their own products to cast a bit of a shadow over the Microsoft launch and they didn't disappoint! The launch success and buzz could and still can easily be judged by twitter and needless... Read More

SEO is nothing without conversion optimisation

SEO (search engine optimisation) is currently rising in popularity and becoming a huge part of the marketing strategy of businesses large and small due to the amount of traffic that can be driven to your website for a relatively low cost (when compared to other marketing strategies). However if you aren't doing anything to convert this traffic or to optimise conversion levels then you're missing out on potentially hundreds of thousands of pounds, millions of pounds or even tens of millions. And let's not forget that conversion optimisation applies to all your digital marketing channels, not just... Read More

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