SEO, Digital and Internet Marketing Blog

SEO is nothing without conversion optimisation

SEO (search engine optimisation) is currently rising in popularity and becoming a huge part of the marketing strategy of businesses large and small due to the amount of traffic that can be driven to your website for a relatively low cost (when compared to other marketing strategies). However if you aren't doing anything to convert this traffic or to optimise conversion levels then you're missing out on potentially hundreds of thousands of pounds, millions of pounds or even tens of millions. And let's not forget that conversion optimisation applies to all your digital marketing channels, not just... Read More

Analytics is Key!

For a long time now SEO's have religiously checked their analytics package/packages to see exactly how their sites are performing both in terms of traffic, conversions, bounces and usability. Over time this has become increasingly difficult as there is no single package that can measure everything, especially when it comes to tracking activity from mobile browsing and mobile apps. So why do us SEO types rely so much on analytics - there really are too many reasons to list, but analytics really is the key to site performance, usability, conversions and tracking the performance of keywords. ... Read More

Twestival $250,000 and counting - The Good, The Bad and Ugly

It's now been around half a month since Twestival rocked over 200 countries on the night of Thursday 12th February and whilst the total amount raised for Charity:Water has not been finalised, the total as of 18th February is $250,000. This figure is rising rapidly with the proceeds from around 80 countries still outstanding. Twestival: The Good - It all started with a tweet Most of us take clean water for granted, but there are an unbelievable amount of people in the third world that do not have access to clean water and charities such as charity:water work extremely hard to bring water to these... Read More

2008 SEO Review

As expected 2008 saw a lot of developments and changes in the world of SEO: Google Google to no surprise was fairly active in 2008, we saw the launch of SearchWiki, the launch of its "search based keyword tool" and its stand against paid links taken to the next level. Searchwiki With the launch of searchwiki Google gave power to its user base to increase or decrease ranking positions based on how relevant they thought the results were. It was said that the results of such activity would not be taken into account within the Google algorithm and the results would only be for personal search.... Read More

The Face Of SEO Is Changing Are You?

For many years a large proportion of SEO's have relied on paid links to boost their search engine rankings, over the years this has been made easier and easier through paid link brokers and sites offering paid blog posts and reviews. 2008 has really been a turning point for search engine optimisation with Google's Matt Cutts publicly stating that Google does and has penalised sites for buying links. This was combined by Google placing penalties on a number of high and low profile websites. One of the most interesting signals the Google sent out earlier in the year was how hard they came down... Read More

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