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	<title>I-Optimiseonline marketing |</title>
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	<description>I-Optimise - SEO, Search engine optimisation, Social Media, Pay Per Click, Digital Marketing and Internet Marketing</description>
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		<title>Last Click vs First Click and Conversion Attribution</title>
		<link>http://www.i-optimise.com/blog/last-click-vs-first-click-and-conversion-attribution/</link>
		<comments>http://www.i-optimise.com/blog/last-click-vs-first-click-and-conversion-attribution/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:47:42 +0000</pubDate>
		<dc:creator>Dave Freeman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[conversion analysis]]></category>
		<category><![CDATA[conversion attribution]]></category>
		<category><![CDATA[first click]]></category>
		<category><![CDATA[last click]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[path to conversion]]></category>

		<guid isPermaLink="false">http://www.i-optimise.com/?p=318</guid>
		<description><![CDATA[There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing.  This data can then be utilised to help dramatically improve online marketing performance.  This view (up until very recently) has [...]]]></description>
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