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	<title>I-Optimisepath to conversion |</title>
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	<description>I-Optimise - SEO, Search engine optimisation, Social Media, Pay Per Click, Digital Marketing and Internet Marketing</description>
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		<title>Google Multi Channel Funnels for Conversion Attribution</title>
		<link>http://www.i-optimise.com/blog/google-multi-channel-funnels-for-conversion-attribution/</link>
		<comments>http://www.i-optimise.com/blog/google-multi-channel-funnels-for-conversion-attribution/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 18:19:40 +0000</pubDate>
		<dc:creator>Dave Freeman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[conversion attribution]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[multi channel funnels]]></category>
		<category><![CDATA[path to conversion]]></category>
		<category><![CDATA[site analytics]]></category>
		<category><![CDATA[web analytics]]></category>

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		<description><![CDATA[Data and web analytics should be playing a central part in all digital marketing campaigns, regardless of channel.  However, we’ve been basing our decisions on the data provided to us through site analytics packages and for a long time now the industry standard measurement has been last click attribution.  This method of attribution [...]]]></description>
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		<title>Last Click vs First Click and Conversion Attribution</title>
		<link>http://www.i-optimise.com/blog/last-click-vs-first-click-and-conversion-attribution/</link>
		<comments>http://www.i-optimise.com/blog/last-click-vs-first-click-and-conversion-attribution/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:47:42 +0000</pubDate>
		<dc:creator>Dave Freeman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[conversion analysis]]></category>
		<category><![CDATA[conversion attribution]]></category>
		<category><![CDATA[first click]]></category>
		<category><![CDATA[last click]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[path to conversion]]></category>

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		<description><![CDATA[There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing.  This data can then be utilised to help dramatically improve online marketing performance.  This view (up until very recently) has [...]]]></description>
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